If nothing changes, nothing changes."

—Rich Galgano

"It's not what you say, it's how you say it."

—Rich Galgano

"If my primary value is price, then I have no value.”

—Rich Galgano

"Without a value proposition, there is nothing to sell but the illusion of worth."

—Rich Galgano

"To read the room you MUST be in the room."

 —Rich Galgano

“People are not mind readers.”

—Rich Galgano

“People don’t know what they don’t know.”

—Rich Galgano

“You don't know what you don't know.”

—Rich Galgano

“Details left unsaid, are details unknown.”

—Rich Galgano

“People don’t change.”

—Rich Galgano

"Defining who you are starts with knowing who you’re not.”

—Rich Galgano

"In no world can you attain new customers unless you retain your current ones."

—Rich Galgano

"Are you chasing a transaction or customer?"

—Rich Galgano

“Know your competition better than they know themselves.”

—Rich Galgano

"Predictability breeds profitability."

—Rich Galgano

"System don’t fail, people fail the system."

—Rich Galgano

If nothing changes, nothing changes."

—Rich Galgano

"It's not what you say, it's how you say it."

—Rich Galgano

"Show me a feat that required massive sacrifice that has been repeatable."

—Rich Galgano

"It's not what you say, it's how you say it."

—Rich Galgano

"You cannot sell a value proposition unless you actually have a value proposition.”

—Rich Galgano

"Without a value proposition, there is nothing to sell but the illusion of worth."

 —Rich Galgano

"If my only value is price, then I have no value.”

—Rich Galgano

"Are you simply closing a single transaction, or are you offering a product destined to be chosen again and again?"

—Rich Galgano

"Show me a feat that required massive sacrifice that has been repeatable."

—Rich Galgano

"It's not what you say, it's how you say it."

—Rich Galgano

About Rich Galgano

Rich Galgano is an inventive entrepreneur, former compulsive gambler, and the founder/CEO of “Windy City Wire” a company he built from the ground up and later sold for nearly half a billion dollars. Rich's journey to becoming the accomplished businessman and leader he is today was far from conventional. From battling the challenges of a gambling addiction to rising as a leader in the low-voltage wire and cable industry, his path is as unconventional as it is inspiring.

LEARN MORE

Down to the Wire is a raw, captivating memoir that chronicles Rich Galgano’s unlikely journey from rock bottom to building a thriving business empire. In this story of grit and transformation, Rich reveals the struggles and triumphs that shaped his path to success, from breaking free of a gambling addiction to founding Windy City Wire—a company that would redefine his life and the low-voltage industry.

With humor, honesty, and hard-won insights, Down to the Wire offers readers a behind-the-scenes look at what it really takes to become an entrepreneur. It’s a story for anyone who has faced the impossible and dared to keep going. For college students, professionals, and dreamers alike, Rich’s story serves as both a playbook and a powerful reminder: success is built on resilience, vision, and the courage to take the unexpected path.

“A testament to the power of daring to take on life’s toughest moments and challenges with determination, heart and compassion.”

–Paul Stanley,  KISS, Lead Singer and Rock and Roll Hall Of Fame inductee

“A playbook for anyone ready to face life head-on and emerge victorious."

–Dan Hampton,  Chicago Bears Super Bowl Champion and NFL Hall of Famer

"Rich’s journey is a thrill ride of laugh-out-loud moments, unexpected twists, and the relentless pursuit of something bigger. It’s as inspiring as it is entertaining."

–Doc McGhee,  Legendary Rock and Roll Manager of Bon Jovi, Mötley Crüe, and KISS

"A must-read for the next generation of entrepreneurs. Down to the Wire is intriguing and inspirational… and a roadmap for turning your vision into reality."

–Robert “Bob” Seidler, co-founder of Seidler Equity Partners and Principal at Seidler & Associates

The Origins of Code Yellow: How Awareness Becomes Power

March 31, 2025
Code Yellow wasn’t something I planned—it was something that hit me in the moment. It was during one of my business and sales seminars, talking to a group of college-age kids, trying to hammer home a fundamental truth: Situational awareness is everything.

The Sale That Never Happened: How a Lack of Awareness Lost the Deal

March 17, 2025
In this episode of My Two Cents, I recount a sales interaction that started off promising—I truly believed the woman I was dealing with was situationally aware. But just as she had me on the hook, she made a fatal mistake: she started telling me what to do, completely losing all awareness in the process. The deal was dead on the spot. If she had followed my Doctrine of Code Yellow, the outcome could have been very different. Tune in to hear how a single misstep can cost you a sale—and how staying aware can make all the difference. 

"Every Play is an IQ Test": The Code Yellow Approach

March 14, 2025
If there’s one thing you need to understand about winning—whether in sports, business, or life—it’s this: Every play is an IQ test. Every decision you make is either an asset or a liability. You’re either processing real-time information and executing with precision, or you’re getting steamrolled by someone who is. The difference between a good player and a great one isn’t talent alone—it’s how fast they process the game. The best don’t react—they anticipate, position, and attack. And that’s exactly how you need to operate in sales, leadership, and competition. Let’s break this down sport by sport, play by play, so you understand exactly how to think ahead and make winning decisions in real time.
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